Investor Relations

investor relations
Michelle Frymire

Michelle Frymire

Sonder Board Member since: 2022

Michelle Frymire is a senior executive with 30 years of experience in driving growth and transformation at both public and private companies worldwide. Most recently, Michelle led CWT through the impact of the global pandemic as Chief Executive Officer and a member of the company’s board of directors. CWT is the world’s second largest corporate travel management company serving over 5,500 clients across 140+ countries around the world, including many of the Fortune 500 and the U.S. military and government. Prior to her appointment as CEO in April 2021, she was President and Chief Financial Officer where she oversaw the company’s finance, strategy, technology, human resources and transformation efforts. Michelle played a key role in the company’s successful evolution to the world’s leading digital travel management company, and under her leadership the company navigated the impact of the pandemic, both operationally and financially. She was named to the BTN’s 25 most influential leaders in business travel, listed as one of 7 individuals on BTN Europe’s 2022 Hotlist, and named one of the Top 20 women in Travel and Hospitality 2022 by Women Leading Travel & Hospitality.

Michelle joined CWT in January of 2019 after serving as the Chief Financial Officer and head of M&A for U.S. Risk Insurance Group in Dallas, Texas where she successfully led the company’s finance, M&A, and HR functions culminating in a successful sale of the business from Kohlberg & Company to USI Insurance in 2019. Prior to that Michelle served as the CFO for Service King Collision Repair, a Blackstone and Carlyle backed portfolio company, from 2015 to 2017. She has occupied various executive roles in the travel industry working for some of the worlds’ largest and most well-known travel companies, including American Airlines, Continental Airlines and then Delta Air Lines, ultimately assuming the role of VP of Finance for Delta Airlines in 2001. She then joined Starwood Hotels & Resorts in 2005 as the Chief Financial Officer for Starwood Vacation Ownership during a period rapid growth for the organization.

Michelle is a member of the International Women Forum and Chief – both organizations which recognize top female corporate leaders. She was also recognized by D CEO magazine as Dallas CFO of the Year for Large Private Companies. A Texas native, Michelle received her bachelor’s degree from Austin College in Sherman, Texas in Economics and her MBA from the McCombs School of Business at The University of Texas in Austin. She resides in Dallas, Texas with her husband, their four children, and their four dogs.

Contact us

Sonder is transforming the future of hospitality. To keep up, drop us a line - we’d love to hear from you!

For investor inquiries: